Life happens when you are busy making other plans…


You, you & you too, my lady! Haven’t you heard this line oh-so-many times? Even the Purohits had… But, little did they know that this line would indeed one day, lead them to embark on a new journey.




Akash Purohit

The thought-bearer


Akash was pursuing his studies in Europe wherein he was given a group project on Xinsert project nameX. With thorough research, Akash made the project wholesome and aced at it.

Once out of the project-zone, he realised that there is a chance to strike the iron when it’s hot! He saw a green meadow of rising possibility - an upcoming thirst for luxury bags.

He went back home and spoke to his human-library - his father about it.

                        



Upendra Purohit

The torch-bearer


After listening to his son with utmost attention, Upendra took the time off to research the market trends and various marketing-mix elements. He polished certain raw facts provided by his son.

Once everything was nearly in place, they together ventured out to quench the upcoming thirst for luxury bags. Vendors, marketers, designers and whatnot was aligned for the birth of the new baby.

Steadily & positively, Aachi London came in to being.